Branding, Storytelling, and Strategy

Brand Positioning

Strong brand positioning allows for clear communication in the unique space that your brand occupies in the marketplace. The best marketing should be an authentic representation of the best of who you are, not the consolidation of who all your competitors are, or what any customer that comes along might expect you to be. Brand positioning helps set your business apart, and gives it the strong flavor that will reach your target market and allow you to excel in your industry. Authentic Brand positioning takes faith, because it steps away from who you are NOT, but saves you money down the road as you eliminate services and products that do not allow you to be at your best. We will help elevate your brand to have the impact and focus that makes your business flourish.

Brand Narrative and Storytelling

The human brain is wired to respond to well-crafted story - neuroscience proves that strong narratives are the best way to capture people’s attention, saturate their memories, and create lasting connections. Your audience is wired to seek out and retain great stories. Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction. A story builds something that people care about and want to buy into, and creates loyal and meaningful bonds with your customers. Silver Highway helps you do this with well crafted websites, striking images, and powerful content creation that helps your customers know they are investing in a story that is bigger than you. We work with other creatives and culture builders to tell your story in a way that shows strength and vitality, and the integrity that you have poured into your business.

Marketing Strategy

When it comes to marketing strategies, you can create a lengthy scroll of every available technique or technology available today that can completely overwhelm your business and your audience. Our policy is to keep it simple, use organic marketing efforts as much as possible, and spend advertising dollars only on the most essential, potent channels. Whether you need to build an entire marketing strategy from scratch or refine your approach, our consulting services can help update your marketing strategy for the best results possible. We use a combination of SEO, email marketing, content development, print, social media, video and search engine marketing to deliver targeted results. We are also big fans of helping you implement the tools that won’t cost you a penny – getting quality word of mouth referrals, great Google reviews, neighborhood network plugs and the like.

Relevant Work Examples