Our passion is to work with clients to help them get to Higher Ground, where their position in the marketplace is marked by greater levels of influence, profitability and purity of vision. We help clients see communication needs in context of a larger story, and work with development teams and non-profits to help raise funds for large projects that bring hope, justice and unity to their communities. See the real-life results of our marketing work and how we have helped clients in a wide variety of industries find business success through data-backed strategy and creative solutions.
Knoxville’s First Presbyterian Church, the city’s first church, was organized in 1792 and is still located on its original site. James White, Knoxville’s founder and a devout Presbyterian, asked his son-in-law, Charles McClung to lay out a town, and part of White’s instructions were “to reserve my turnip patch for a church and a burying ground.”
Read MoreSilver Highway worked with President Li Weaver of JC Business Group in brand development and in creating an engaging site to reach American investors and corporations looking to expand their global business reach. We are continuing to work with JC Business Group to develop their marketing strategy as they look to add more in-depth communication pieces to reach businesses in the US, China, and around the world.
Read MoreHisway Painting is an award winning house painter serving the Greater Nashville Area since 1991. Silver Highway partnered with Hisway Painting to build a colorful new website that has brought a significant increase in interest and web estimates. We use photography to capture beautiful home interiors and images of their company culture and community involvement. We develop all marketing strategy, email marketing, social media, and advertising campaigns.
Read MoreThe downtown area contains the oldest parts of Knoxville, and has a rich and unique history filled with culture and industry. Surrounding neighborhoods have some of the highest poverty and crime rates in the area, but residents have made great strides in creating powerful organizations determined to overcome adversity.
Read MoreSteel Athletes is the brainchild of Middle Tennessee athletic coach and personal trainer, Thalas Steele. We were honored to partner with Thalas to help him develop a vision for his brand, and to create images and marketing materials to support his growth as a leader in the health and fitness movement in Middle Tennessee.
Zion Christian Academy is a PreK-12th grade Christian school steeped in history in Columbia, Tennessee on 45 acres in a beautiful rural setting in Maury County. Silver Highway partnered with ZCA to capture dynamic images of all aspects of student life, as well as providing marketing insight and assistance in building a new website that would attract students, engage parents, and improve giving.
Read MoreMade South creates events that celebrate the best makers, food, drink, music and art in the South. Some of our favorite work to date, we will close out 2020 with our tenth scheduled shoot for Made South. Being raised in Alabama by story tellers, food lovers, and civil rights activists, this work means a great deal to me. Silver Highway partners with Madesouth to create images that help tell their story in web, print, and social media.
Read MoreAs of 2019, there were about 830,000 construction and home maintenance companies in the United States. The majority of them are experiencing the same struggle: crafting a successful online marketing strategy for contractors and home improvement specialists. In fact, according to a recent study by ServiceTitan, only 45% of businesses in the these industries are growing. While two thirds of customers use a construction or home maintenance service’s web website to find and engage with them, those who don’t have a strong online presence will have a tough time standing out.
Read MoreMedical Necessities and Services is a Columbia, TN based family of companies providing medical supplies, home modifications, and a fitness facility to keep individuals healthy and active across the state. We partnered with several service providers within this group to provide promotional materials for print and web. We also built multiple online systems that would help them reduce costs, remain compliant with health regulations, and streamline membership processes.
Read MoreSome of the most rewarding and passionate work we have done has been with the Change Center, located in the heart of the inter city area of Knoxville, TN. In response to the shooting death of 15-year-old local football player Zaevion Dobson, who threw himself on top of his friends and saved the lives of two teenage girls, a plan was mobilized to create a place for young people to come off the streets and have a safe place to go with a strong police presence.
Read MoreWe loved working with the Lodge Franklin to help develop vibrant photography and a website that served as a primary lead generation tool for coworking, corporate events, conferences, and social gatherings. Designed by some of the South’s most popular and celebrated interior designers, The Lodge Franklin provides a beautiful space to work, meet, and host corporate events and social events. This venue, located just 20 minutes from downtown Nashville, offers beauty, southern warmth, and exceptional hospitality.
Read MoreDana Carroll is a Nashville wedding and event planner. Silver Highway worked with Dana Carroll for months in brand development and in creating an engaging site to improve their digital strategy and content marketing. We added strong images, vibrant splashes of color, and textured layers to position Dana to have a unique brand with impact.
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