Steel Athletes
Middle Tennessee Athletic Coach and Personal Trainer
Web Design & Development, Photography, Marketing Consult, Graphic Design, Brand Development
We were honored to partner with Thalas Steele to help him develop a vision for his brand, and to create images and marketing materials to support his growth as a leader in the health and fitness movement in Middle Tennessee.
RESULTS
Silver Highway partnered with Steel Athletes to create two dynamic new websites for studios in Franklin and Columbia that educate and engage with people seeking solutions for better health. We created successful campaigns for ad panels in Cool Springs Galleria, and did multiple photography shoots for his website and social media accounts with almost 9,000 followers as he becomes an influencer and expands his brand into online personal training. We also use photography to support his campaigns to raise money for a new track in Columbia, and his work with local non-profits. Thalas stays consistently fully booked with personal training clients as his business expands into new areas, increasing his reach and influence in the health and fitness world.
ABOUT STEEL ATHLETES
Steel Athletes is the brainchild of Thalas Steele, a track and field star from Columbia, TN. Thalas grew up in a tough home environment, and found joy and inspiration through athletics. He became a certified personal trainer after college and found that it was a powerful way to encourage people and help them achieve their potential. Thalas has a studio in Columbia and Franklin, and has a diverse clientele that includes NFL hopefuls, high school athletes, and men and women working to stay healthy and whole. He trains high school athletics teams for schools all over Middle Tennessee. He also serves as a National ambassador for Lululemon, and works with athletes globally to develop his brand and learn how to encourage
communities to stay healthy and fit.
Backlit Ad Panels in Cool Springs Galleria resulted in many phone calls and leads for Thalas Steele’s training business and increased exposure
for his brand.
SILVER HIGHWAY THOUGHTS
Working with Thalas Steele has taught us how to be an athlete in all areas of our lives. He loves the boxing movie Creed and we learn to take “One step. One punch. One round at a time.” Thalas works harder than anyone we know to rise up out of adversity and improve the community around him. He makes everyone in his life feel like an athlete, to reject any victim mentality, and to dream bigger than what you can imagine. He creates bridges between people of all races and socioeconomic backgrounds to make the world a better place.
We partner with Steel Athletes and two local non-profits for the annual “Bike for Brett” event in remembrance of country star Luke Bryan and wife Caroline’s niece, Sadie Brett Boyer, who died of congenital heart disease in 2017.
He who has health has hope; and he who has hope has everything.
- THOMAS CARLYLE
If you want to touch the past, touch a rock.
If you want to touch the present, touch a flower.
If you want to touch the future, touch a life.
- AUTHOR UNKNOWN
Thalas has a great passion for service in his community, and works hard to encourage athletes at all levels to perform their best and to achieve in all areas of their life. Thalas has served as an athletic coach for multiple high schools in the area, and has trained football teams, swimmers, ice skaters, and soccer players. He raises money himself to give Columbia area athletes track uniforms and money for travel to meets. He works with high school students to show them greater opportunities, to believe in themselves, and to find a work ethic allowing them the opportunity to express themselves and to go after their dreams. Thalas works with multiple non-profits such as Gigi’s Playhouse, Girls on the Run, and Junior Achievement to improve the lives of many.
