Zion Christian Academy

PreK-12th grade Christian school steeped in history in Columbia, Tennessee on 45 acres in a beautiful rural setting in Maury County.

Photography, Marketing Consult, Web Development

Silver Highway partnered with ZCA to capture dynamic images of all aspects of student life for all communication. In addition, we provided valuable marketing insight and assistance in building a new website that has seen significant increase in new engagement with prospective students and families and has been used as a major fundraising tool for the school.

RESULTS

Silver Highway worked with ZCA’s admissions department for months developing colorful images that represent academic, athletic, arts, spiritual development and Pre-K programs.

These images were used in developing their web presence, in social media, newsletters, walls displays and in marketing materials for giving campaigns and to attract new families to the close-knit Zion community.

ABOUT ZION CHRISTIAN ACADEMY

Zion Christian Academy was formed in 1979 as a ministry of Zion Presbyterian Church, but actually dates back over 200 years on the existing grounds in 1809 and was attended by two U.S. Presidents.

Zion serves students in many rural areas as well as the city of Columbia, TN. ZCA has a focus on strong college-preparatory academics and developing leaders in every area of society.

Zion Christian Academy’s website was built by North Carolina advertising agency Northstar Marketing. Silver Highway was able to come along side the communications department of ZCA and offer additional support in building a complex site, offer technical assistance, design features, SEO work, content development, multimedia support, and marketing consult that would make the site more effective. Still in development, the initial site was launched in February 2020.